THE LEVERAGE GROUP
A full service advertising agency specializing in exceptional account management. Combining the art of innovative thinking with the science of marketing strategy, we deliver results that set us apart from the rest. With offices in Virginia and Tennessee, The Leverage Group has a talented team of experts at your disposal. Our philosophy is simple: provide inspiring ideas that work to increase your bottom line.
MEDIA PLANNING AND BUYING
You can have the best message around, but if you don’t know what channel to use for that message, no one will hear it. Through thorough research of your target audience and their media habits, we find the right place and the right time for your message. This helps optimize your number of impressions within your target audience for the best possible price.
When buying media, working with representatives and keeping invoices straight can be challenging. We work closely with representatives to ensure that you’re getting exactly what you paid for and will negotiate when situations differ from the original contract.
BUY AUDITS / ANALYSIS
Working with media buying can get sticky and confusing — and time consuming. Once a media buy has been made, we audit and analyze the buy to ensure that you’re getting exactly what you paid for. We know all too well that oftentimes the schedule changes and we will negotiate when situations differ from the original contract to ensure that you are receiving the most beneficial return on investment.
BROADCAST: TELEVISION AND RADIO
Quickly reaching a vast majority of your target audience is achievable through radio and television advertisement. We can create a lasting campaign and effective commercials for either avenue that communicates your important messages to your audience.
PRINT ADS AND COLLATERAL
Think print is outdated? Think again. We like the challenge of making print unforgettably new and exciting. Not only can we generate eye-catching designs, but our content will leave a lasting impression. Traditional forms of marketing like print have proved successful and irreplaceable. We will deliver the highest quality of work to you and your potential customers.
DIRECT MAIL AND OUTDOOR
Direct mail and out of home advertising is actually more effective than you may think. After all, there’s a lot less competition piling up in your standard mailbox than in your email inbox. With outdoor advertising, we can create a memorable ad and formulate a strategic plan for the ad placement to accurately target your niche.
LOGO AND GRAPHICS STANDARDS
The look of a logo can make or break a brand in the eyes of a potential customer. It communicates what the company is about, and when they think of your company, the logo will likely come to mind. Think of companies like McDonald’s, Nike, Apple and Coke. A good logo will subtly reflect a brand as a whole, and we will deliver a logo that does just that.
According to a study conducted by VistaPrint, of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. And let’s face it. It’s way cooler to get a coffee cup with a business card.
A brand should always be consistent, and that consistency starts here. Letterheads, business cards, envelopes, Facebook cover images and other similar items are crucial to maintaining a cohesive look. We will provide you with a beautiful office stationary suite along with other items that’s sure to make your company cohesive and memorable.
We often research a place before we give them our business, right? Sound familiar? (Wink.) Your company’s website is more than words on a page, its often the first impression a potential customer will have of your business. With our skilled digital design team, we promise to deliver innovative ideas to provide the most cutting-edge website that perfectly aligns with your brand. We want to help make that first impression exceptional.
Word of mouth is effective. Isn’t it the original form of advertising and social media? It may be the oldest, but its perhaps still the most effective. According to a Neilson study, 92% of consumers believe recommendations from friends and family over all forms of advertising. Social media goes beyond daily postings and acquiring fans and likes. Our skilled social media strategist will develop customized strategies to drive word of mouth marketing through the world of social media to shape your company’s online presence.
Search engine marketing, search engine optimization, targeted display and mobile banner ads, digital videos, social media boosts, reviews, directory listings, and reputation management – do so many choices have you confused where to start advertising your business on the world wide web? Business owners tell us all the time they know they need to be promoting their messages online but they just don’t know where to start. No need to worry. Our digital team has tons of experience and can easily help you get started today. We start with a digital audit that allows us to see your current web presence; we then customize a solution to fit your marketing needs.
STRATEGIC BRANDING PLANNING
The foundation of a successful company is a solid brand from which all marketing campaigns are formed. Not only does this foundation represent the company as a whole, but it helps distinguish you from all competitors. That’s where we come in. We will provide you with a strategically designed brand that reflects the best qualities of the company as a whole.
It’s important to establish lasting relationships with your audience and to maintain credibility in the public eye. Now, the world of public relations has expanded across all avenues of digital terrain and is the most economical way to build publicity and awareness about your company. We offer services in media relations, communications plans, news releases, media database development, crisis communication as well as other customized options to best bring your company to its full potential.
Did you have something in mind that we don’t have listed? We are always looking for new partners with exciting plans. One of our team members will be happy to speak with you about tailoring our areas of expertise to suit your unique business needs.
Whether a special meeting, grand opening, community benefit or VIP party, we can help make any event unforgettable. With valuable contacts across a wide area, we will work to make sure vendors, details, and big ideas will come together seamlessly to create an event that’s as unique as your company.